Product Description

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The reservation was secured at the restaurant that doesn’t take reservations. The car arrived four
minutes early. The table was the one by the window.
And a week later, the guest cannot remember what they ate.
This is not a failure of service. It is the quiet exhaustion of a form of luxury that has run out of room
to improve. When every hotel is excellent, excellence stops being a differentiator. When every guest
has already been everywhere, another beautiful destination is simply another beautiful destination.
The most discerning travellers in the world noticed this before our industry did. They have stayed at
every five-star property, eaten at every three-star restaurant, seen the sights and bought the goods.
And increasingly they are asking a question that ought to unsettle us: so what?

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What the book covers
 

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Who it is for

Written for butlers, valets and private household staff, for hotel and resort teams offering valet service, and for hospitality students. Equally at home with the frequent traveller, or with anyone who would simply like their clothes to last longer and arrive uncreased.

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Publication details
 

• Title: By Jeeves! The essential guide to clothing care, valeting & packing your suitcase

• Author: Josephine Ive

• This edition: 1992

• ISBN: 0 9509187 3 3

• Format: illustrated, approximately 42 pages

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A note before publication

The name Jeeves is, of course, P.G. Wodehouse’s, and your acknowledgements credit him warmly as the inspiration. The copy above deliberately makes no claim of connection to the Wodehouse estate, and I would suggest keeping it that way in any advertising — the affectionate nod inside the book is one thing; a marketing claim would be another.
 

Josephine Ive

Founder & Principal Trainer

Magnums Academy Pty Ltd