At Magnums Academy 7 Star Service™ is a discipline much like ‘Omotenashi’ is in Japan. It is essential that service-oriented individuals understand as much as possible about the guest and how they can develop a rapport with that guest to fulfill their expectations and go beyond their imaginations!
As 7 Star Service™ ‘stars’ your team will need no instructions from your guestas they will rely on their own heart and conscience to develop an action based on their instinct. It’s about seeing guests as people first, and then developing the relationship.
Genuine hospitality is the act of looking after someone unconditionally.The English word ‘hospitality’ is similar to ‘omotenashi’, in that it means to make another person happy in your presence or environment. It is a relationship between the giver and the receiver, an unspoken offer of a service without expecting to receive something in return.
To us its 7 Star Service™!Exceptional service is more than efficient it’s intuitive, almost pre-emptive.
We know and understand that you will want your guests to feel indulged and cherished.At Magnums with our ‘tried and tested’ methods, we know how to bring out the best in your team and you, our programs both educate and motivate.
For training to develop and motivate individuals into teams that provide a near-perfect service experience for your guests, Magnums Academy has a unique approach. We call it the ‘Magnums Method™’.

Colin Quayle
Associate Trainer

Colin Quayle
Associate Trainer
Colin Quayle, a UK native with 25 years of exceptional hospitality experience spanning Asia and the Middle East. He's a highly seasoned professional, widely recognized for his success in orchestrating impactful workshops within diverse settings, from five-star hotels and luxury resorts to cruise lines, major corporations, executive palaces, and prominent theme parks to smaller family style operations.
Throughout his career, Colin has held senior training and operational leadership positions with hospitality groups such as Six Senses, Banyan Tree, Millennium & Copthorne, Red Planet and Tune Hotels, Sony, Swiss-Belhotel International, Orient Express, Swissotel, and the Minor Group,
Career Highlights:
Notably, Colin further refined his expertise by undertaking studies at the Disney Institute in the USA, where he gained certification in their renowned approach to Customer Service, Leadership, and Employee Engagement. He's a strong advocate for a people-first philosophy, believing that by investing thoughtfully in teams—through robust training, dedicated care, and comprehensive benefits—organizations empower their staff to consistently deliver exceptional operational performance and customer service.
His extensive expertise in Guest Service, and Leadership, coupled with a deep understanding of diverse cultural contexts, positions him as a highly sought-after professional. Attendees particularly appreciate his engaging and insightful training style, which makes complex operational concepts easy to grasp.
Colin's dynamic presence and excellent sense of humor also make him a genuinely valuable and enjoyable asset to the Magnums Academy team!
LEADERSHIP & GUEST SERVICE

LEADERSHIP & SALES

SOFT SKILLS

GUEST SERVICE

BEHAVIOURAL & THINKING STYLES
QUALITY AMBASSADOR TTT

TRAIN THE TRAINER
15 DAYS

TRAIN THE TRAINER 12 WEEKS BLENDED/ONLINE

APRIL 2024
2
3
4
5
6
7
8
10
11
12
13
14
BUTLER MASTERCLASS
MONDAY
15
The 4C's of Luxury
BUTLER MASTERCLASS
TUESDAY
16
Wine Intro/Bartending & Mixology IAMI GUEST Unit 3
BUTLER MASTERCLASS
WEDNESDAY
17
Advanced Valet Services IAMI GUEST Unit 9
BUTLER MASTERCLASS
THURSDAY - FRIDAY
18
&
19
Advanced Floristry IAMI GUEST Unit 10
BUTLER MASTERCLASS
MONDAY
22
Yacht Interior Advanced Food & Beverage Service IAMI GUEST Unit 5
BUTLER MASTERCLASS
TUESDAY - THURSDAY
23
&
24
&
25
Themed Table Decorations
BUTLER MASTERCLASS
FRIDAY
26
Who We Serve
7 Star Butler Service Training
5-Day Signature Program
Our most popular program trains butlers and guest experience teams to provide seamless, personalized luxury service that exceeds guest expectations.
✔ Maintaining Traditional Butler Standards in a Modern Context
✔ Ultimate Personalization Techniques with & without Technology
✔ Cultural Awareness, Discretion, Developing Intuition
✔ Professional Etiquette, Manners, Protocol
✔ Anticipating Guests' Needs – Guest Journey Mapping
✔ Wine, Bar, Cocktail Service
✔ In Suite Dining, Table Management
✔ Wardrobe Management, Valeting, Suitcase Packing
✔ Luxury Suite Standards, Service
✔ Unrivaled Attention to Detail

Investment: Contact us for pricing
Our Programs at a Glance
Program
Duration
Best For
Certification
7 Star Service for Butlers
5 days or 10
Certification
7 Star Service towards levels Bronze Silver & Gold
7 Star Service for Butlers – Advanced
3 days
Butlers with previous qualification with Magnums
Crystal Gold, Ruby Gold and Sapphire Gold
Superyacht Service
21 Programs Accredited
Yacht Interior Crew
IAMI GUEST Certified
Magnums Method™
12 modules plus complimentary Intro module
Flexible Online Learning
Full Certification
7 Star Service Quality Ambassador Train the Trainer
5 days or 6 online blended modules
Gold + certified butlers
Bespoke / Customised
PULSE - Perfecting Ultimate Luxury Service Experiences
2 / 3 day
Hotels Resorts, etc
Bespoke / Customised

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MOST POPULAR

7 Star Butler Service Training
Our signature 5-day intensive program transforms good service professionals into exceptional luxury service experts. This comprehensive training covers every aspect of professional butler service from traditional British protocols to modern luxury hospitality techniques.
Duration: 5 Days Intensive
Format: In-person / On-site
Class Size: Maximum 25
Investment: Contact for pricing
What You'll Master:
✔ Professional grooming and presentation standards
✔ Anticipatory service and reading guest cues
✔ Wine service, beverage knowledge, and mixology
✔ Butler-style food service and table settings
✔ Wardrobe management and valeting skills
✔ Cultural awareness and international protocol
✔ Suite standards and turndown service excellence
✔ Guest interaction and discretion mastery
IAMI GUEST ACCREDITED
Magnums LYS - Luxury Yacht Service
Specialized training for superyacht interior crews. This IAMI GUEST accredited program addresses the unique challenges of delivering luxury service at sea, from confined spaces to 24/7 guest expectations.

Yacht-Specific Training:
✔ Superyacht interior service protocols
✔ Housekeeping standards for luxury yachts
✔ Guest service excellence in confined spaces
✔ Charter vs. private yacht operations
✔ Crew coordination and communication
✔ Yacht safety and emergency procedures
✔ Provisioning and inventory management

FLEXIBLE LEARNING

Magnums Method™ Online + Practical
Our innovative blended learning program combines self-paced online modules with intensive practical training. Perfect for individuals who need flexibility while still gaining comprehensive, internationally recognized certification.
What's Included:
✔ Digital Learning Boxes with video tutorials
✔ Comprehensive handbooks and resources
✔ Online assignments and assessments
✔ Personal trainer guidance via video conferencing
✔ Practical skills demonstration (in-person)
✔ Full Magnums Academy certification
✔ Lifetime access to updated materials
CUSTOMIZED
Custom Corporate Programs
Tailored training solutions for hotels, resorts, private estates, and luxury organizations. We design bespoke programs that align with your brand standards, guest profile, and service objectives.

Customization Options:
✔ Brand-specific service standards integration
✔ Property-specific training scenarios
✔ Leadership and team development modules
✔ Refresher courses for existing teams
✔ New property opening training programs
✔ Ongoing consultation and support
✔ Train-the-trainer programs

PULSE

PERFECTING ULTIMATE LUXURY SERVICE EXPERIENCES
This program reflects the Leadership qualities required for leading teams providing the ultimate luxury service to discerning guests. Eminently suitable for Leaders to develop skills and qualities to maximize their team's performance and drive the results of their teams.
What's Included:
1 The Habits of Great Service
✔ Verbal and non-verbal communication
✔ Anticipation based on wisdom
✔Defining the luxury standards
✔The importance of using the guest's name
✔Exceptional welcomes and fond farewells
Our Programs at a Glance
Program
Duration
Best For
Certification
7 Star Service for Butlers
5 days or 10
Certification
7 Star Service towards levels Bronze Silver & Gold
7 Star Service for Butlers – Advanced
3 days
Butlers with previous qualification with Magnums
Crystal Gold, Ruby Gold and Sapphire Gold
Superyacht Service
21 Programs Accredited
Yacht Interior Crew
IAMI GUEST Certified
Magnums Method™
12 modules plus complimentary Intro module
Flexible Online Learning
Full Certification
7 Star Service Quality Ambassador Train the Trainer
5 days or 6 online blended modules
Gold + certified butlers
Bespoke / Customised
PULSE - Perfecting Ultimate Luxury Service Experiences
2 / 3 day
Hotels Resorts, etc
Bespoke / Customised
Need help choosing the right program?

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